Interpolls Stands Up To Cancer
PASADENA, Calif., Aug 11, 2008 (BUSINESS WIRE) -- Interpolls, a leading rich media technology company, announced today that it has contributed its creative services and integrated online marketing technologies to help promote Stand Up To Cancer. Stand Up To Cancer is a new non-profit initiative founded to raise philanthropic funds to accelerate groundbreaking research on cancer and further expand the tools available to fight it.Interpolls is helping to raise awareness for the initiative and drive traffic to the official Stand Up To Cancer site by leveraging rich media ad units that are entertaining and promote interactivity with users. The ad units feature questions for viewers on cancer-related topics, video clips with celebrity Stand Up To Cancer advocates Larry David, Katie Couric and Jessica Biel, links to more information on the initiative including donation opportunities, and a countdown to the air date of a major Stand Up To Cancer TV event on Sept. 5. The campaign officially launched June 5 on sites including Comedy Central, UGO, Salon and NBC.
"With the Interpolls campaign, Stand Up To Cancer is aiming to reach a captive audience via interactive ad units that generate interest and engage viewers in ways that standard media just can't achieve," said Rain Breaw, technical supervisor, StandUp2Cancer.org. "Interpolls ads typically generate very impressive interaction rates and we are confident they will create a groundswell of buzz, prompting viewers to tune into our TV event on Sept. 5 and donate money to fund cancer research."
Stand Up To Cancer selected Interpolls as its exclusive provider of rich media technology based on the company's proven ad-serving platform that has maximized reach, awareness, and results on behalf of many of the nation's largest brands and organizations.
"At Interpolls, we are thrilled to support a cause we firmly believe in and lend our interactive advertising expertise to expand on Stand Up To Cancer's existing creative execution," said Peter Kim, CEO, Interpolls. "We are also able to provide Stand Up To Cancer a broad picture of performance during and after the campaign, including insights into how users interact with the ad units and which videos are most compelling. This enables continued optimization and helps ensure we generate massive interest in this worthy initiative."
Established by a group of media, entertainment and philanthropic leaders whose lives have been affected by cancer in significant ways, the fundraising campaign will culminate in a media event set to air on ABC, CBS and NBC on Sept. 5. During a simultaneous commercial-free hour of primetime television, the Stand Up To Cancer special will feature live performances, as well as filmed content providing insights into cancer research.
About Interpolls
Founded in 1999 and headquartered in Pasadena, California, Interpolls is a pioneer and a leading rich-media and next generation advertising technology company. Interpolls provides full-service, rich-media advertising, widgets, sweepstakes, contests, and emerging media solutions, which can be integrated into its proprietary ad-serving platform to maximize reach, awareness, and results. Interpolls is a privately-held, venture-backed California corporation focused on technology innovation and development for interactive marketing and media. For more information, please visit www.interpolls.com.